Scranton Area Real Estate Lights Up With Drone Aerial Marketing

Real estate marketing is highly competitive, and everyone is always trying to figure out how they’ll get a leg up over their competition. Most of all the Scranton Real Estate market is getting really hot with more and more younger people moving in. 

Due to this change, it’s important that real estate agents get up to speed with the latest real estate marketing technology. At Christian Saunders Real Estate, we always deploy the latest and greatest to help our agents promote their listings and close more deals.  

If real estate agents want to sell more properties and generate more attention, they must have the best listings. These listings need to include high-quality images, incredibly visual walkthroughs, and drone aerial photography. 

Getting these perfect images and videos is impossible without the use of a drone. You have a couple of options when trying to get drone aerial photography. You can hire a drone pilot to handle it for you, or you could get a drone for yourself.

Let’s take a look at some of the reasons why a real estate agent may want to invest in a drone. 

The Importance of Making Your Listing Stand Out

It’s all in the name of trying to make your listing stand out from the competition. Walking through the property with your smartphone and taking pictures is no longer cutting it. The game is so fierce, and real estate agents continue to find new ways to accentuate the features of the property and hide the blemishes. 

Create more eye-popping images

Using a drone, you can get the most dynamic shots using programmed flight paths that you can set right into the drone via GPS. As the drone makes its way through the track, it can take photos of the exterior of the property and every step leading up to the front door. 

Imagine if you’re looking at a property across the country and deciding whether or not it’s worth a look. If you can picture yourself walking up the driveway to the front door and opening it, you might feel more compelled to make the trip to see it. With drone aerial photography, you can do precisely that. 

Better virtual tours

The main difference between someone creating a virtual tour on their phone or video camera compared to a drone is the natural appearance of a drone tour. Drones are incredibly still, and the camera remains straight even as the drone tips, bobs, and weaves, which makes for a beautiful virtual tour. 

If someone can feel like they’re walking through the home from their current living room, they’ll feel more inclined to reach out. 

Appeal to a new generation of buyers

44% of millennials look at properties online before making a decision, and you want to make sure yours stands out across the hundreds of other options. As they are scrolling through the endless amounts of homes, what will make yours stand out? 

Having high-quality drone aerial photography might be exactly what they need to stop scrolling and look for more information. If leads get beautiful images, excellent walkthroughs, and aerial shots of the entire property, you’re increasing the chances of them reaching out to see it. 

Highlight property and neighborhood features

Many real estate agents overlook everything outside their four walls when they market a property. Of course, kitchens and bathrooms are crucial, but people want to know what the house looks like from the outside. They need to see the property, the yard, and even the neighborhood.

It’s a great idea to take an aerial run up and down the block a little to show prospective buyers the neighborhood. They’ll want to see that the home isn’t too close to anything undesirable. 

Get the edge on your competition

Lastly, real estate agents need to separate themselves and go the extra mile to ensure their property gets the attention it needs. Having one photo of each room will not do the trick anymore. Homebuyers want to see multiple pictures from every corner of the house. 

When they’re scrolling through hundreds of homes on real estate listing websites, they want to look at the homes with 100 or more photos. Make sure those are your listings. 

Hire Someone or Buy Your Own

Now that you understand the importance of drone aerial photography, you have a decision to make. Do you want to become a licensed UAV pilot, or do you want to hire someone? Becoming a pilot isn’t complicated, but you do have to get a Part 107 Certification to fly, and you need to understand where “no-fly” zones are in your local area. 

Hiring someone is a much simpler process, but the long-term cost of having them take photos of all your properties may be more expensive. 

There are a few companies in the Scranton area that help with this, here’s a quick resource list: 

• Access Aerial - Jessup PA

• NEPA Drone - Peckville PA

Regardless of what choice you make, having drone aerial photography is no longer a debate; it's a necessity. If you want to stand out and stomp on your competition, this is one sure-fire way to do it.