Staying in touch with clients post-closing is crucial for client loyalty. As agents with Christian Saunders Real Estate, our goal isn't to just add another name to our list of contacts; we're actually building meaningful relationships with those we serve.
We wanted to share with you how we do it.
1. Automate, Automate, Automate.
Consistency is key. Consider investing in a CRM platform where you can set up email drips, SMS & voicemail drops, and phone call reminders to stay in touch with past clients. You can set intervals that fall on their home buying anniversary, a month after move-in to check if they've settled in ok, or 6 months later to just say hello.
2. Market Updates
For clients who haven't explored the market in a few years, nudge them back in the game by providing consistent, yet useful insight into the market. Don't just share numbers, use your top-notch communication skills to paint a picture of what's going on and what it means for buyers & sellers.
3. Get Social
Get used to following clients on all social media platforms as soon as possible. LinkedIn is great for monitoring career updates, and Instagram and Facebook for personal lives. Whether they're relocating for work, needing a bigger house for a growing family, or becoming empty nesters, you'll be able to keep track and reach out when the time is right.
4. Embrace Feedback
Follow every transaction up with a survey or questionnaire allowing clients to highlight the good and the "needs work". Encourage your clients to be as honest as possible as their responses only benefit you in the long run. Taking this extra step ensures your clients know you genuinely care about the experience they had working with you as it is the lifeline of your business.