Maintaining an online presence is a powerful way to build a reputation as a dependable agent. 82% of online searches this year will be for videos which means agents need to rethink the way they're communicating with potential clients and getting their names out there.
Ready to get in front of the camera but not sure what to say when you hit record?
Here's our video content guide for agents in 2022:
Guided Tours
With community tours, potential clients and viewers can take a look at what your community has to offer while you prove your knowledge of the local area. Serving as the guide yourself, walk the camera through any cultural districts, stop and highlight any must-visit attractions, showcase a scenic view or two, and introduce them to their public transportation options. This is also a great time to give an overview of the top-notch school systems your area might have to offer.
Community Spirit
Prove you're connected by giving a shout-out to local business owners and introducing them to your viewers. Interview local officials on any exciting upcoming plans for the area and add clips from annual events where community spirit is at its peak. Showcasing local sports teams, from professional to youth town leagues, are a great way to get people interested in what you’re selling. This kind of sneak peek helps viewers come to know their potential neighbors & get excited about your area.
Promote Yourself
Don't be afraid to gloat a little. Give an overview of your sales stats from the previous year or since you began as an agent in your area. This is the time to give yourself recognition for any awards you made have won or any contributions to important organizations you made may have made. Feel free to showcase the properties you’re most proud of and take a moment to introduce your viewers to your team.
Market Updates
Make the research easy for potential clients by bringing the numbers to them. By giving consistent market updates, both locally and nationally, people can begin to depend on you for insight. Touch on any trends you see forming or dying out that only expert agents would be able to pick up on.
Targeting Home Buyers
Get viewers comfortable with the buying process by answering some frequently asked questions or busting some home buying myths. Explain standard practices and give an overview of the process with tips and tricks they should remember along the way. If you can ease their minds from the start, they’ll remember you when they’re ready to begin their search.
Targeting Home Sellers
Set yourself apart by setting expectations for your clients. Go into detail about any unique service you provide as an agent that might be considered above and beyond. Let them know what you’re able to help them with aside from just the paperwork. This is a great way to explain your Vendor Network and how your connections are valuable to your clients.
Testimonials
Do a deep dive into your Core Network and ask those you know you’ve made a good impression on to vouch for you. Selling yourself is good but having someone else sell you is even better.
Pro Tip:
Don't forget to use #hashtags to maximize exposure on social media platforms and upload directly to your profiles/pages instead of linking to an external one. Avoiding organic traffic killers is essential to reaching the right audience.
